International health club group Virgin Active is expected to bid for Friary Grange and Burntwood Leisure centres following the announcement by Lichfield District Council of plans to abdicate its civic responsibility and off load public assets onto the private sector.
Virgin Active is already operating a successful gym at Wall Island, a health club location that is only accessible by car. General manager Paul Mycock said:
‘Taking on one or both of these leisure facilities would certainly compliment and enhance our local offering. Wall Island caters for the upwardly-mobile, middle class, vigorous penis-towelling, BMW driving pricks on their way to and from their Birmingham offices. Our vision for Friary Grange is that it will be re-branded as a Virgin InActive Centre of Physical Excellence, appealing to local mums who’ve let themselves go after years toiling away in loveless marriages to BMW driving, vigorous penis-towelling husbands.’
Mercifully elected Liberal Democrat Councillor Paul Ray said that any moves to outsource the district’s two leisure centres needed to have proven benefits. The Twitter-blocking, BMW-driving Birmingham banking lawyer, councillor for Chadsmead, commented:
‘I can see some real community benefits in a “Virgin InActive” at the Friary Grange site, Mrs Ray certainly fits the demographic and is always keen to get out of the house, especially when I’m there.’
Councillor Andy Smith, Cabinet member for leisure at Lichfield District Council, said he was committed to ensuring any deal worked for local residents. He is particularly concerned to see that any change to Burntwood Leisure Centre is tailored to meet the special needs of the community.
Virgin’s Paul Mycock is up for the challenge, he commented:
‘For Burntwood we are recommending our “Active Virgins” brand. The emphasis will be on high-intensity interval training. It lasts a matter of minutes, leaving plenty of time for high-intensity enjoyment of the centre’s enhanced restaurant facilities offering a wide selection of deep fat fried filth for those who find themselves between meaningful lives.
‘We will retain the swimming bath of course, but we will shift the emphasis from “bath” to “swimming”, there will a complete ban on shampoo and wet wipes in the pool.’
Former Butcher of Burntwood, Steve Norman, who has recently changed his name by deed poll to “Councillor Steve Norman”, said:
‘It’s a load of old bowlocks, I say bowlocks, there’s not been a successful Virgin in Burntwood since 1952. Isn’t that right my love?’
Cllr Sue Woodward was unavailable for comment. [Ed: Really?]